We are Māia Te Tu. We stand unafraid, confident in who we are. We embrace our individuality, our strength, and our beauty.

Māia Te Kitenga: Embrace Your Beauty

We are Māia Te Kitenga. We celebrate every body, every size. We are beautiful, just as we are. We encourage you to embrace your own unique beauty, without reservation.

Māia Te Karawhiua: Share Your Light

We are Māia Te Karawhiua. We are not afraid to share our goodness, our beauty, and our stories with the world. We believe in the power of sharing, of connecting, and of inspiring others.

Māia Te Whakato te Kakano: Be a Seed of Greatness

We are Māia Te Whakato te Kakano. We are seeds of greatness, born with potential and confidence. We encourage you to embrace your own potential, to grow, and to shine.

Māia Culture Brand Philosophy

Māia Culture is a brand that celebrates individuality, confidence, and beauty in all its forms.  We encourage you to stand bold, embrace your unique beauty, share your light, and grow into the greatness that you are.

Our Mission

Our mission is to empower plus-size people by providing fashionable Māori-inspired clothing that connects people to their heritage and supports their wellness journey. We believe in celebrating diversity and promoting positive lifestyle changes, ensuring that every person feels valued, confident, and capable of embracing their health goals.

Māia Culture is positioned at the intersection of fashion and health, dedicated to enhancing the lives of plus-size people, especially those affected by heart problems. As a pakihi (business) rooted in Māori culture, we recognize the importance of community, empowerment, and well-being. We strive to create an inclusive environment where our clientele can embrace their identity while prioritizing their health. Our commitment to stylish and comfortable clothing not only fosters confidence but also encourages proactive health management.

Māia Culture specializes in designing and manufacturing plus-size clothing with a unique focus on heart health. Our garments are crafted with careful consideration of comfort and style, reflecting cultural heritage while addressing the needs of people managing heart conditions. We aim to create a strong connection with our customers through our shared values of health and cultural pride.